Product Development


Keeping up with market trends, emerging technologies and the competition, we keep you well-positioned throughout the product lifecycle, adapting to market changes with maximum flexibility.


Product Enhancement


Product development also involves the creation of new markets, branding means to expand or enhance existing lines, new products that replace previous products, and new product processes and strategies.


The Methodology

Concept Development

By developing the right framework and strategies to bring attention to products and services.

Concepts for marketing and advertising are developed through formal visualization techniques and determining the emotional impact of ideas on consumers. Concept development refers to activity undertaken early in the product lifecycle to define and prioritize promotional needs and challenges. In addition to analysis and definition, it explores needs and requirements, cost feasibility, and operational goals.


User Research

User research is critical in understanding how users interact with products.

Specially, the goal of user research is to develop a great experience, focusing on information architecture, usability, and elements of product design. Improved user experiences lead to better bottom-line results because companies obtain a better understanding of what motivates and drives their customers. While market research centers on how customers make their purchase decisions, user research focuses on how people interact with the product. Market research informs companies about what customer want, while usability helps them learn how to deliver on customer desires and whether or not a given activity has succeeded in doing so.

User Experience Strategy

A user experience strategy includes elements of design, early user experience, content strategy, and user and market research.

User experience strategy refers to more than the design of good products. It also includes the creation of specifications, information architectures, usability studies, content organization, and prototypes. Some of the elements of a user experience strategy include a clear understanding of the current UX, a vision for the UX to be created, a model of commercial outcomes resulting from the envisioned UX, prioritized actions meant to reach UX goals, measurement sets to monitor and assess UX effectiveness, and a plan for allowing the enterprise to undertake all the aforementioned activities.


App Analytics

App analytics are designed to measure users’ engagement with products.

With App analytics, companies can measure the success of their marketing efforts, create ways to determine which campaigns drive the highest number of downloads, and provide information about the number of sessions, active devices, and customer retention. The metrics offered by App analytics let companies see which product changes actually improve customers’ engagement with an App.

App Store Optimization

ASO refers to the process of making a mobile app more visible in an App Store such as Google Play, BlackBerry World or iTunes.

App Store Optimization, also known as ASO, is similar to Search Engine Optimization (SEO). ASO takes the same approach as SEO to mobile apps. Specifically, it involves enhancing the ranking of an app in an App Store’s search results. The higher the search ranking for an app, the higher the number of downloads. To optimize an App page, the focus must be on the elements associated with a customer’s visit to the App Store. There elements include keyword search, description of the App, its name, its logo, screenshots, video trailers, reviews, category, price, localization, and analytics.



Prototyping is useful because it is more cost-effective to make changes during the early phases of the development process.

Prototyping involves creating a draft version of a product to determine the feasibility of a concept and the overall design intention and functionality of the product to users before actually making investments of time and money in developing the product. Companies can also get feedback from users on a product during the prototyping phase. Site design and software can be prototyped to determine the best way forward.

1st Release Definition & Planning

Release planning is a process surrounding the release of a software or technology product.

It is implemented to ensure a smooth journey from internal testing to customer use. It imposes a specific timetable for delivering features and also aids in interdepartmental communications. Release planning provides a holistic view of the scope, resources, time, and quality of a product, all of which should be addressed during its life cycle. Release planning allows enterprises to develop definitions of specific product increments by identifying the goal of the release, priorities for elements associated with a release, and a date for the release. It is important that release plans remain as flexible as possible, with just enough detail to be useful but not so much detail as to stop innovation. All release plans are meant to be imprecise because as teams work on products, they will respond to feedback and obtain a better understanding of what is required. Release plans may be considered as evolving flowcharts that describe the features to be forthcoming in a developing product.


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